Elevator Pitch 101

How to Master Your Value and Create a Favorable First Impression

Posted by Liz Taylor Feb 18, 2015

To create a favorable first impression, every professional should have an elevator pitch nailed down. Confidence and swagger are key in the delivery as people will form an opinion on your credibility.  Consider your elevator pitch as the prime time to quickly identify your value proposition.

Your pitch should be 15-30 seconds and includes:

1.)    What is the name of your company and how is it interesting? This is the time to identify the product or service and target market your company serves.

2.)    Communicate how your company is unique or better than other options (state your competitive advantage).

3.)    What is your role at the company (why are you an important asset)? 

Make sure that anyone from any industry can clearly understand your company and role. Practice makes perfect, so prep in front of a mirror, watch your body language and make sure it’s memorized to avoid padding. 

← Back to all posts


“How refreshing and timely. From the texting generation to the baby boomers—the art of etiquette is sadly disappearing. Whether you just need a touch-up or a full immersion, Liz, is the person to teach you the skills to appear confident, elegant and professional in any business situation. Her energetic and engaging style will make this one of the most enjoyable seminars you have ever taken! Liz is awesome!”

—Chuck Bokar, Principal, Design Resource Center

“Absolutely superb! Liz has an amazing knack for presenting her concepts in a thought-provoking and clear style. Her ideas and suggestions would enhance anyone's ability to bridge the gap between business and etiquette. She clearly has a deep understanding of not only the topic, but the thought processes that go into creating better interpersonal relationships out of socially awkward situations. I highly recommend her and her coursework...she will help your business!”

—Brad Guck, District Manager, Administaff

“Liz, Thank you so much for coming to Indianapolis to help us grow our skills as professionals and as people. Your presentation helped us address issues with grace, candor, sensitivity – as well as fun! You were fabulous!”

—Betsy Hamlett, Director of Sales for Kenra, Ltd.

All testimonials...