Stay Relevant to Keep your Customers

6 Tips on Relevancy in Business

Posted by Liz Taylor Feb 27, 2014

I've had the pleasure of being an advisor for a class act company for eight years named Insperity. I hold a consulting role within the organization and we have a service team who delivers a full scale human resources department for small companies. There are many reasons why I love and respect Insperity, but the way they treat and stay relevant to their customers tops my list. Like Insperity, consider adopting the following best practices:

1. Provide valuable advice that your customers can't find on their own (or simply don't have the time, resources or desire to research).  Educate your customers with new ideas that will grow their business.

2. Listen to your customer and make sure you follow up on every topic discussed.

3. If you can't do something, be honest with your customer right away and point them in the direction of someone who can help.

4. Connect to your customer on a personal level. Learn about their hobbies, kids and other areas of interest. Hand deliver information when appropriate or send event notifications when relevant. As an example, my colleague recently found out I was studying wine and sent me a beautiful coffee table book on the subject. I was so excited and he made my day by generously gifting me a book.

5. Be a consummate professional. Polish your communication skills, table manners, social media presence and overall image.

6. Train your mind and body. Stay sharp by reading business books, white papers and industry knowledge.  Stay active by hitting the treadmill over your lunch break (or whenever you get a chance) to unclutter your mind.

Having outstanding customer service and relevancy will confirm confidence in your clients mind knowing that your overall value is far superior to your competitors. We live in the "Age of the Customer" which means your customers can leave you the second they find something better (thanks to social media, google and other Internet sites). What are you doing for your customers to stay relevant?

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Testimonials

“How refreshing and timely. From the texting generation to the baby boomers—the art of etiquette is sadly disappearing. Whether you just need a touch-up or a full immersion, Liz, is the person to teach you the skills to appear confident, elegant and professional in any business situation. Her energetic and engaging style will make this one of the most enjoyable seminars you have ever taken! Liz is awesome!”

—Chuck Bokar, Principal, Design Resource Center

“Absolutely superb! Liz has an amazing knack for presenting her concepts in a thought-provoking and clear style. Her ideas and suggestions would enhance anyone's ability to bridge the gap between business and etiquette. She clearly has a deep understanding of not only the topic, but the thought processes that go into creating better interpersonal relationships out of socially awkward situations. I highly recommend her and her coursework...she will help your business!”

—Brad Guck, District Manager, Administaff

“Liz, Thank you so much for coming to Indianapolis to help us grow our skills as professionals and as people. Your presentation helped us address issues with grace, candor, sensitivity – as well as fun! You were fabulous!”

—Betsy Hamlett, Director of Sales for Kenra, Ltd.

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